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About
Short answer
A London studio that investigates first and builds second. We combine product discovery, interface design and software development in one small team, so what we learn shapes what we make.
Note 1
When research is handed to a different team for building, insight gets flattened into a requirements list. The reasons disappear, and with them the ability to make good trade-offs later. At Insyta the people who interview users and study data are the same people who design screens and write code.
Note 2
Curiosity is not enough on its own. We use structured techniques: assumption mapping, interviews with a discussion guide, analysis of existing data, prototype tests with defined questions. Each produces something you can read and reuse.
Note 3
Many products collect data they never use and lack the data they need. We help decide what is worth measuring, how to collect it respectfully and lawfully, and how it should appear in the product when it helps people make decisions.
Note 4
We keep teams small so that everyone involved knows the whole story. It limits how many projects we take on at once, and we think that is the right trade.
Organisations with a problem they can describe but not yet solve: a process held together by spreadsheets, a service people abandon halfway, an existing app that nobody is sure how to improve. Founders who want to test an idea before committing to a full build. Teams who need an outside view on what their data is, and is not, telling them.